Diets and sterile salads are an association going by the wayside. And rightly so.
Ania Lewandowska is actively involved in promoting the change. She created a brand of boxed diet – SuperMenu.
It is distinguished by the richness of its variants, first-shelf ingredients, and compliance with Ania’s holistic food philosophy.
It became essential to reach Recipients with this message.
This task was entrusted to Saints.
Creating texts for a website is a real art. The challenge was to condense the message as much as possible in an appropriate amount of words for reading.
What did we do?
We prepared a special table for all diets. We described each one according to the parameters: USP, target and insight, i.e. motivation to reach for the diet.
Then the data was creatively transformed into target text.
We used conversational language – the kind that includes multiple phrases to the audience. This was necessary because the description always came from the individual motivation of each potential client.
We supplemented the whole with a unique message about the specifics of the diet.
From excel precision at the beginning to final messages.
These tools we used:
- conversational language (phrases to the Recipient, short sentences, questions),
- tonality of communication in the area of brand archetypes,
- benefit language,
- personalized CTAs.
Thoughtful messages have been created for each syllable, working together with SuperMenu’s identity.
And Recipients are well aware of the power of
a properly selected diet.