- Klient: Philip Morris International
- Dom mediowy: True Story Media
Equality should not be a privilege, but a standard. Always and everywhere.
ADP – a provider of HR solutions – makes it clear in its research: as many as three-quarters of respondents would not take a job in a place that does not recognize equality policies.
Philip Morris International is leading the way for employers. The brand is the first in Poland to boast an Equal Pay Certificate.
Such matters should not be silenced.
The necessary condition for the message to be blunt was community interview.
PMI’s women became the rightful center of the project, and their opinions became visible on city streets.
This is how the thought-provoking OOH, inhouse and online campaign was created.
Philip Morris is building a work environment where every talent can speak out.
Media house: Performance Media.
Kampania OOH, inhouse i online.
Dom mediowy: Performance Media.