Tymbark, which has been on the market for almost a century, has become a permanent fixture on Polish tables.
Such an iconic brand for us already needed texts for packaging. Even fresher than apple-mint juice
Saints needed no more information.
We started to act.
What were the texts supposed to be? Light, fun, and enjoyable. Short and coherent. They were supposed to make us smile and give tips for healthy living.
After the first unsuccessful attempts, we started testing more suggestions on… our moms.
And it went downhill.
PS The moms signed an NDA.
Behind every letter on Tymbark packaging are substantive tools:
- corporate communications,
… and the wow effect.
Saints pops out of hundreds of thousands of refrigerators every day.